Post-COVID and imbalanced global power have made the market very volatile. Sourcing cotton towels for B2B requires navigating a number of factors, such as the current geopolitical status of the exporting country, lead times, and the rising need for sustainable practices. This comprehensive information about the product, including details on raw materials, manufacturing process, lead time, etc., is crucial for growing export countries like India.
Quality: This is the top-most factor for anyone while choosing cotton towels.
India has developed a diverse range, from standard cotton to specialty organic varieties like Egyptian cotton, Bamboo, etc. These towels are woven with the help of imported machines that are bought from Germany. Supply of raw materials and availability of skilled labour are the key factors. India also exports special cotton towels like zero twist, Supima, etc. Nowadays, Supima Cotton is in high demand for its softness and strength.
India has mastered excellent quality control and a reputation for producing high-volume, quality cotton towels.
The 2nd most important factor that plays a major role in decision-making is the Lead Time.
Being a diverse country with a diverse geographical location, every product has its own timeline. Efficient and reliable supply chains from the farm to shipping ports have enhanced the trust factor amongst all importers. Good connectivity to the various countries reduces transit times.
India has observed rapidly growing infrastructure and an increasing export share that has led to improved lead times, particularly for major export hubs. Reliable and quick shipping to various markets has played an important role in improving the lead time due to geographic proximity.
Pricing: After China, India has emerged as a local global manufacturing hub. Offering highly competitive prices in regard to raw materials and labour, particularly for standard and organic cotton varieties, has drawn the attention of global buyers to India. Moreover, low labour costs have also made it possible to offer competitive international pricing.
A Push For Organic Products: India has become a major producer and exporter of organic and sustainable cotton products like towels and bedsheets, with numerous certified factories in the market.
Free Trade Agreements: India has successfully signed Free Trade Agreements with a number of countries, and by the end of 2025, the Free Trade Agreements with Europe should come into effect. This will play a major role in offering a competitive price to the importers from these countries.
All these factors definitely play a major role in helping an importer to choose the right import Destination for themselves.
Enrock Impex, a company that has been exporting towels to Spain, Chile, Paraguay, the Middle East, and some African countries, has comprehensive knowledge of how to manufacture and export towels according to the requirements of its valued buyers. Quality and price go hand in hand with all the importers of towels who buy from Enrock Impex.
